Robotic Processing Automation NL.
Making tasks an automated joy.
RPANL set out to transform how complex product functionality and value propositions are communicated in a crowded SaaS category, where traditional demos and static visuals often fail to engage technical and business stakeholders on the same page.
The core challenge was to translate intricate workflows, data flows and automation logic into a simplified visual narrative that speaks clearly and persuasively to both product users and decision-makers.
Simplifying tech.
I crafted a strategic motion design explainer that visualizes key RPANL features and flows through clean, purposeful animation and intuitive visual metaphors, making the product’s value and UX immediately understandable. The animation balances clarity with brand personality, using motion to guide attention and explain complexity with minimal cognitive load.
The resulting motion piece boosts audience comprehension of RPANL’s capabilities, increases engagement with product messaging, and strengthens conversion potential by helping prospects and users quickly grasp the product’s practical benefits.
Credits:
Client: RPA NL
Production: Eelco Viel - EVIEL
Illustration: Eelco Viel - EVIEL
Animation: Eelco Viel - EVIEL
Audio design: Voice Over Cowboys
