LSEG - London Stock Exchange Group.
Clarifying the treasury.
LSEG, a leading provider of financial market data and analytics, offers a suite of complex tools that can be difficult for clients to fully understand. Their solutions span risk management, market insights, and advanced analytics—each highly technical and full of detail.
Communicating the practical benefits of these tools in a way that is engaging, clear, and accessible was a challenge. The goal was to show how LSEG helps clients make better financial decisions, without overwhelming them with technical jargon.
Making insight clear.
Together with the internal LSEG team, we co‑created a strategic animated explainer that distills LSEG’s product benefits into clear, engaging animation. Combining a simple aesthetic with purposeful product imagery to make complex features easily digestible.
The animation enhances audience understanding of LSEG’s value proposition, strengthens brand connection, and drives deeper engagement with their ecosystem of tools, supporting awareness and consideration among prospective and existing clients.
Credits:
Client: LSEG
Production: Eelco Viel - EVIEL
Design / Illustration: Eelco Viel - EVIEL
Animation: Eelco Viel - EVIEL
Voice over: Eleven Labs
