Okra.
Innovative Nigerian FinTech.
How do you roll out a new widget, without people sending a long white paper that doesn’t grab attention? That’s the challenge Okra had for their new Widget 4.0. Focused on their clients, banks and financial institutions in Nigeria and beyond.
A fintech SaaS tool used by banks and financial platforms, in a way that resonated with local markets. The challenge was to make a complex financial integration easy to understand for both tech teams and their end customers, without forcing viewers to read lengthy documentation.
Build for the market.
Build on Okra’s existing brand system, we build a clear product explainer show the ease of use and integration for the widget. Paired with a local voice-over and relevant music, speaking directly to the market.
The video makes Widget 4.0 easy to understand at a glance. It helps banks and fintechs adopt the product faster and gives end customers confidence in using it.
Credits:
Client: Okra
Production: Eelco Viel - EVIEL
Design / Illustration: Eelco Viel - EVIEL
Animation: Eelco Viel - EVIEL
Voice over: Jessica
